The whole of the French cooperative movement has affirmed its ambition to bring about further developments in all sectors and has launched a new brand and logo that is unique, clear and unifying. Indeed, on the occasion of the salon des Entrepreneurs, which was held on 1 February, the CGScop (General Confederation of Production Cooperatives) unveiled its new brand and logo that represents its visual identity.
Henceforward, the brand, which includes both a slogan and a logo, will be used to denote all of the enterprises that have opted for this status. The acronym Scop, which stood, in the past, for “Cooperative Production Societies”, has now become “Cooperative and participative societies.” Finally, a slogan – “democracy suits us” – recalls the very style of governance of cooperatives, based on democracy at enterprise level. It also serves to emphasise the financial stability of these enterprises as well as the sense of fulfilment felt by the workers in these enterprises.
A new web site has been dedicated to this brand and will serve as a basis for a label that will bring together the cooperatives that are members of the CGScop and that can be used in their communications.
International Organisation of Industrial, Artisanal and
Service Producers' Cooperatives
Secretariat: C/O European Cooperative House - avenue Milcamps 105
1030 Brussels, Belgium
Tel: +32 2 543 1033, fax: +32 2 543 1037